HOW TO USE THESE GUIDES
Find the constraint.
Then choose the tool.
If relevant people are not finding your offer, start with acquisition and the market you serve. If visitors arrive but cannot understand what happens next, review the website. If enquiries are coming in but follow-up is inconsistent, map the sales process.
These issues often overlap. The guides explain the boundaries of each discipline and how the parts connect. They describe a working method, not a universal benchmark or a guaranteed outcome.
For a numerical starting point, the Turkish Performance Lab tools can help explore budgets, break-even ROAS and funnel assumptions. Tool labels and the advertising tax model have not been localized for other countries.
Written by Volkan Bozkurt. English guides updated .